REV Group Sold, Does New Owner Plan to Sell Motorhome Brands?

REV Group sold. The company that builds your Fleetwood, American Coach, Holiday Rambler, Renegade, and Midwest motorhomes (REV group) has a new owner (Terex), and the new owner implies motorhomes have to go.

Terex Corporation, a Connecticut-based maker of cranes and boom lifts, announced last Thursday that it will buy REV Group for $9 billion. The deal is expected to close next spring.

In plain language: Terex will keep the fire trucks and ambulances REV makes but the motorhome factories in Decatur and Bristol will likely be sold to a new owner with interest in building RVs.

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What this means for you

• Every 2026 coach already on the assembly line will be finished and delivered exactly as planned.
• Parts, service, and warranties stay in place through the sale and beyond.
• No factories are closing. No brands are being killed.
• The sale will happen in 2026. Until then, nothing changes at the dealership or the factory.

Who might buy the brands?

Industry sources say three groups are already circling:

1. Thor Industries, the largest RV maker in America.
2. Private-equity firms that specialize in luxury coaches.
3. A team of current REV managers and top dealers who want to run the brands themselves.

All three options would keep the brands alive, not shut them down. Fleetwood and American Coach are profitable and have full order books through next summer.

REV Owns More Brands Than You Think

When REV Group bought the old Monaco Coach empire in 2013, it didn’t just get Holiday Rambler and Fleetwood—it swallowed six famous nameplates that are now parked in the corporate garage, keys taken away.

Here are the brands REV still owns but has not built a single new coach of in years:

1. Monaco
   Last new Monaco rolled off the line in 2019.
   Today monacocoach.com says it plain: “Monaco luxury RVs are no longer being manufactured.”
   REV kept the parts pipeline open (Coburg, Oregon and Decatur, Indiana) and points new buyers to American Coach instead.
2. Beaver
   Once the king of tag-axle diesel pushers (think Patriot, Contessa, Marquis).
   Beaver died with the 2009 Monaco bankruptcy. REV bought the name but never restarted the badge.
3. Safari
   Famous for the Simba, Cheetah, and Panther.
   Same story—bankruptcy orphan. The tooling is rusting in Indiana; no new Safaris since 2009.
4. R-Vision
   Budget towables and Class C’s.
   Navistar tried to keep it alive for two years, then let it fade. REV has never pressed “print” on an R-Vision brochure.
5. McKenzie
   Entry-level fifth-wheels and travel trailers.
   Folded in 2009; the name still sits on REV’s shelf next to the others.

Could Monaco, Beaver & Safari Roll Off the Line Again?

When Terex possibly sells REV’s motorhome division next year, five once great but now “ghost” nameplates—Monaco, Beaver, Safari, R-Vision and McKenzie—will ride along in the deal. A pure-RV buyer (Thor, Winnebago or private equity) will inherit the trademarks, tooling blueprints, 42,000-SKU parts catalogue and the only FDA-clean paint room in Elkhart County.

Reviving one badge is cheap: dust off the old decals, tweak an American Coach floorplan, and you have a 2028 Monaco Signature with 605 hp and a $750k sticker.

Your 2007 Beaver may soon have a brand-new sibling in the campground.

Or not.

Thor has already announced plans to wind down Entegra as the luxury Class A diesel pusher market sees large decreases in sales that only Newmar and Tiffin have been able to dodge.

Fleetwood and American Coach may suffer the same fate but only time will tell. Keep an eye here for future updates.